by TargetX Email Minute

With older Millennials pursuing graduate degrees and millions of their younger kin poised to begin the college search, student recruiters should welcome any new insights into this next great generation.

A recent study compares Millennials—born between 1982 and 2002—with their Generation X predecessors, and points to some interesting contrasts that might influence your recruiting communications:

• Millennials are more optimistic; Generation X more cynical.
• Millennials are warmer and more outgoing; Generation X more solitary and individualistic.
• Millennials are more abstract; Generation X more concrete.
• Millennials crave authority and structure; Generation X insists on independence.
• Millennials are more organized and self-disciplined, more venturesome and socially bold, more enamored of diversity, more open to change, and more prone to self-doubt and worry than Gen Xers.

by permission
http://www.targetx.com/knowledge/index.html